The United States has spent over $ 500,000 for over -targeted YouTube to be discouraged by irregular migration
Just two months later, the same ads began broadcast on free television in Mexico in football games and early performances. In one of the messages, NOEM warns, “If you plan to come to the United States illegally, don’t even think about it. Let me be clear: If you come to our country and violate our rules, we will hunt you. The criminals are not welcomed.”
The initiative is part of a broader context of state and federal campaigns aimed at discouraging migration, including public communication strategies, such as billboards and information messages, to offensive measures such as installation of barbed wire and exile operations.
President Mexico responds
In response, the President of Mexico, Claudia Shinboum, is trying to pressure legal reforms to ban foreign propaganda in the local media, calling them violations of sovereignty. The US government and Mexican television stations – led by television – have used a legal hole to broadcast controversial advertising, now known by Mexican officials as “discriminatory”.
According to Shinbaum – often compromised by Trump’s demands to prevent economic revenge – the campaign, which was shown during games and football programs with the big audience, crossed the line. On Monday, he demanded that the television stations reclaim advertising. When advertising was broadcast on Tuesday at Mexico’s television stations, Sheinbaum announced reforms to the federal communications law to ban foreign governments from buying propaganda space for political or ideological purposes. The action, which includes social networks, seeks to reverse a hole created in 2014, when similar restrictions were removed under the name of former Presque Peña Nieto.
These points, played by Christie Nom, link to irregular migration with violent crimes: “Pedophilia. Rapes. The killers. These are just a number of illegal aliens we have exiled.” Invest in digital operating systems with the aim of maximizing access.
“What can they promote them? Tourism, culture, but not discriminatory propaganda,” said Shinbum, who describes NOEM messages as an attempt to “intervene” and the danger of immigrants’ dignity.
The president is confident that his initiative will unanimously approved by Congress, even supporting the opposition and frame it as a defense of national sovereignty.
CBP One Program lacks protection
The DHS strategy not only depends on aggressive messages, but it also depends on technology tools such as the CBP One program, which is used to help immigrants preparing to enter the United States and now allows them to voluntarily send or apply for asylum. However, human rights organizations claim that the program, which is advertised in advertising, lacks transparent guarantees and exposes users to accelerated exiles.
On the other hand, sheinbaum reforms create the problem of operating systems such as Meta and Google: How do they adjust the advertising paid by foreign governments in Mexico? The ban not only affects television points, but also the campaigns divided on Facebook or YouTube, where DHS has invested heavily.
The campaign is part of Donald Trump’s promise to deport “millions of illegal” by 2025, using laws such as enemy alien law and programs such as temporary humanitarian termination for the Cubans and Venezuelas. Although Mexico has cooperated in the creation of immigration, the NOEM exacerbation rhetoric creates a relationship that has previously been weakened by trade disputes and tariff threats.
While DHS spends millions to prevent immigrants, the Sheinbaum legal maneuver can limit future foreign campaigns. But the actual impact of both sides is measured on digital and physical boundaries.
This story appeared first Wired en español And translated from Spanish.
