The Apple IPHONE 17 collection includes a new thin style and the price of $ 100 for the Pro model
Cubino, California (AP)-Apple on Tuesday has introduced its next generation of iPhone devices, which includes a very highly superior model and a slight increase in prices for one of its high-end models, while the company feels pressure a global trade war.
The IPHONE 17 collection includes a new new style that will adopt the name “air” that Apple already uses for iPads and the most elegant Mac computers. In what has become an annual Apple ritual, all the four new iPhone 17 models will display better cameras and batteries longer than the squad last year. The iPhone 17 will be proud of the amount of at least 256 GB of storage, which doubles the minimum amount of the last generation.
“We are raising the tape again,” Tim Cook, CEO of Apple, in front of a crowd gathered in a hall named after the co -founder of the late company, Steve Jobs, located on its university campus in Cuperno, California.
Wrestle with definitions
The new iPhone devices are the first to be released since President Donald Trump returned to the White House and unleashed a set of definitions, while his administration says it is an attempt to re -manufacture abroad to the United States – a Crusader campaign that pushed the hot seat.
All iPhone 17 models are still being made at Apple Manufacturing Centers in China and India, exposing it to some Trump tariff.
Analysts believe that the additional fees on the iPhone to the United States increases the pressure on Apple to raise prices to help protect its profit margins on their most paid products.
Without giving a specific reason, Apple will impose $ 1100 on iPhone 17 Pro, an increase of $ 100, or 10 %, from previous versions of this model. The iPhone Air will start from $ 1,000 – the price of iPhone 16 Pro last year.
Apple sticks to the same starting price for the primary iPhone 17 at $ 800 and iPhone 17 Pro Max at $ 1,200.
All four models will be in stores on September 19.
Apple shares closed 1.5 % on Tuesday amid gains in the broader stock market, which indicates that investors may be concerned that the company has not done enough to support its profits in the trade war.
The breath of fresh iPhone air
The iPhone 17 Air edition invented the biggest fuss a day as Apple found a way to fill in most of its professional models while reaching a fetch design, for the Forrester Dipanjan Chatterje research analyst will make more consumer consumers to take pride in the latest fashion in technical devices. The air model width is only 5.6 mm compared to 8 to 9 millimeters for other iPhone 17 options.
“There was a lot of popcorn and a big bob,” said Chatge on Tuesday’s event.
One poppy came with the introduction of new features aimed at a personal photo culture. The iPhone 17 front camera includes more megapixels for glossy images, along with the “lead center” option that will benefit from a wider show and a new sensor that enables users to take pictures of landscapes without the need to rotate iPhone.
Although most promotions to iPhone 17 are similar to increasing improvements in recent years, it seems that Apple has done enough for “the sense of modernity to iPhone, which has been as long as it is for a long time,” said Foresight Peerscatore.
Apple has also unveiled its latest smart watches, including a healthy tool that is supposed to help detect potential high blood pressure, and its wireless air headphones from the next generation.
Looking for a sales accelerator
Apple tries to accelerate its growth after several years of dull sales growth, which is still sufficient to keep it as a machine to raise money while raising questions about its ability to innovate. These doubts, along with uncertainty about the definitions, are, one of the reasons that prompted the company’s market value with a decline of 6 % so far this year, while the NASDAQ index gained by a 13 % technology.
Although the iPhone 16, which was released last year, was reasonably good, did not completely sell the models, as analysts expected because Apple failed to provide all the features of the artificial intelligence that it promised, including the most intelligent and more diverse Siri assistant. Siri’s improvements were pushed back until next year.
“To really discriminate and outperform its rival, Apple will have to break the artificial intelligence as a new contextual interface interface,” Thomas Hosan, another analyst at Forrester Research.
World Trade War has doubled Apple challenges.
Trump and US Trade Minister Howard Lootnik repeatedly insisted on making iPhone devices in the United States instead of abroad. It is an unrealistic demand that analysts say it will take years to withdraw and will double, or even three times, from the average rate of the current iPhone about $ 1,000.
Cook tried to put Trump by initially pledged that Apple investigated $ 500 billion in the United States during the next four years, and then raised the bet last month by adding another $ 100 billion to commitment. It is also a talented Trump as a statue of a golden base of 24 carats.
This type of diplomacy helped to isolate Apple from the most severe Trump tariff. However, with the introduction of iPhone devices to the United States, which still face duties by about 25 %, some analysts speculate that the company will raise prices to help maintain its huge profit margins. But for the largest part, Apple and other major smartphone makers such as Samsung and Google adhere to the same prices last year.
