Swatch MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon: Price, Specs, Availability
First a confession: I own more Monoswatches than I care to admit. Never let it be said that WIRED doesn’t step up when it comes to recommending products—Swatch has diligently extracted a significant amount of cash from me, all for a $285 raise. This was undoubtedly the Swiss company’s nefarious plan all along, to lure us in, then, oh so quietly, watch fans. One hour equivalent of boiling a frog. It’s worked, too—Swatch has already made hundreds of millions of dollars from MoonSwatch sales.
But while I’ve been a fan of the Omega X Swatch mashup since we reported on how this highly profitable collaboration turned out in the first place, I’ve never liked the Moonshine Gold iterations. Using a piece of Omega’s exclusive 18k pale yellow gold alloy in very different ways in each design, they looked almost cynical – a way to milk MoonSwatch superfans in the hunt to complete the collection.
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Now, however, just when I thought I was done with MoonSwatch—which went so far as to upgrade all my straps with $45 officially-colored rubber straps—Swatch managed to trap me once again. and With Moonshine Gold Model: New Cold Moon MoonSwatch Mission To Earthphase Moonshine Gold Moon.
Clumsy name aside, this version uses the all-white Snoopy 2024 model (WIRED’s top pick of the entire collection), combines it with Earthphase MoonSwatches, and replaces the original lower strap for a premium white and blue Swatch rubber strap. Aesthetically, it’s definitely a win, but it’s no cold moon party trick.
Each $450 Cold Moon MoonSwatch has a snowflake lasered onto its Moonshine Gold moon phase indicator — and just like a real snowflake, Swatch claims each one will be completely unique. That’s not bad when you consider the annual production volume of MoonSwatches Swatch.
