RIYANH AIR signs two strategic partners with Milaf Global Food Company and Saudi Coffee Company
RIYAANH AIR, the new national carrier of the Kingdom of Saudi Arabia, signed two strategic notes of understanding (Mous) with the Saudi Coffee Company and Milaf Global Food Company. Through these partnerships, RIYANH AIR will bring the coffee traditions and history famous in the Kingdom to its guest and experience the taste of Saudi heritage on every trip, in the Premium Hall and throughout the operating headquarters of the airline.
These agreements were built on a joint commitment to presenting the vibrant culture of Saudi Arabia with the raising of the guests’ journey. The air guests in RIYADH will enjoy a selection of Saudi coffee that is obtained from farms in the southern regions of Jazan, ABHA and Baha, which is famous for coffee cultivation at altitudes of more than 1000 meters, ensuring that each cup reflects the rich coffee in the Kingdom. Guests will enjoy a variety of excellent history choices grown throughout the Kingdom, carefully chosen from some 34 million people’s palm trees, and Milaf Global Food chooses only the best 5-7 % of the harvest to offer the most dates of AJWA, Sukari and Segai. In addition to this authentic experience, Milaf Global Food Cola Cola offers the innovative, made from natural history extract, which will be presented on RIYADH. Together, these shows invite guests to experience the flavors that welcomed travelers for generations of hospitality, deeply rooted in Saudi traditions.
Through partnership with Saudi Coffee Company and Milaf Global Food Company, RIYANH AIR opens new doors for cultural exchange and authentic local experiences, while supporting vision ambitions in the Kingdom 2030 for hospitality and tourism.
Adam Bukaidia, the financial financial manager of RIYANH AIR: “The combination of Saudi Coffee Company and Milaf Global Food Company with RIYADH AIR unites three brands led by a passion for excellence and the desire for better participation in the Kingdom of Saudi Arabia. A stage of the air flight Rivada, we are proud to provide a warm welcome to the guest who is a unique Saudi.”
“The partnership with RIYANH AIR is a step towards making Milaf an integral part of the modern Saudi travel experience, and a new gate to the world with a local vision and global ambition,” Bander Alqahtani, CEO of Milaf Global Food Company.
“Our cooperation with his air air is a strategic step towards enhancing the travel experience by presenting distinguished Saudi coffee in the distinguished travel environments,” added Khaled Abu Tibib, CEO of the Saudi Coffee Company.
With these partnerships, every Air RIYADH trip becomes an invitation to discover the traditions of immortal Saudi Arabia and the warm hospitality. Whether you taste a cup of Saudi aromatic coffee in the sky or enjoy a selection of dates in the excellent halls, the guests will test the Kingdom’s spirit with all the details.
