Rheenus Group global business brand: “Enably”

By presenting the new Enable you The Rhenus Group, the Rhenus Group, takes an important strategic step to enhance corporate culture and encourage a sense of belonging among its employees all over the world. A unified brand is created for the entire group employer for the first time, creating a common self -image and enhancing the team’s spirit through national sites and borders. The goal is to enhance the work environment that people feel appreciated, and they can develop their capabilities and learn about Rhenus in the long run.

A strong brand for the employer for a strong team

The clear brand and living are a decisive factor for employee loyalty and contentment. It enhances the feeling of society, enhances the exchange and guarantees a high level of identification with the company. Companies with strong interior companies also record employee satisfaction and reduce employee rotation rate.

Dr. Joanna Pitz, CHRO of the Rhenus Group and member of the Board of Directors, explains: “Our employees are the heart of Rhenus – their commitment, ideas and spirit in entrepreneurship leads us forward. We don’t just want to attract talented people through the new brand of our employer, but above all, we keep our current long -term employees and support them in their development. Enable you It is more than just a guidance principle – it is a clear commitment to people who make up Renos every day. Together, we create a culture of appreciation, confidence and more development. “

Four columns of the brand for new employers

The concept of the brand for new employers depends on four central columns that determines the employer’s value proposal:

• Entrepreneurship: Employees are encouraged to take responsibility and pay innovation.
• Purpose: Rhenus has an effect that exceeds industries, logistics economies and shapes.
• Opportunities: Focus on functional tracks, training and flexibility opportunities.
• Society: the spirit of the team, diversity, and the culture of strong companies are basic components.

From the creative concept to the global brand: the new business brand comes to life

The introduction of the new business owner of the employer begins internally: as a first step, it will be brought into the global teams in order to create enthusiasm and enhance the cohesion of the team. This includes information campaigns at the company level, interactive formats and opportunities for dialogue.

One of the most prominent events is the Rheenus Empower Tour – Rhud’s Interactive Show through the German and International Rhenus sites. A tour truck will stop in different locations in Germany to experience identity and new vision with employees.

Long term, Enable you It aims to increase the development of the culture of companies in which all employees themselves as part of a strong society – as proud ambassadors in the Rhenus Group.

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