Labubus is pursuing a billion -dollar business this year

Labobus, unfortunate Elf Plush toys, hanging on the famous designer bag this summer, have been viral around the world, but now we know exactly how popular and profitable they are. On Tuesday, the Chinese company POP Mart, which produces and sells the Labubu voting, released its financial report for the first half of 2025 and had a great year.

In general, Pope Mart’s revenue increased by 204 percent compared to last year and net profit increased by 362 percent. The company’s gross rate reached 70.3 percent in 2025.

The monster’s right to vote, designed by the Chinese-Kasing Lung, first displayed by the Labubu character, produced more than 4.81 billion RMB ($ 670 million) for Pope Mart’s first six months, up 668 percent compared to the same period last year. (For comparison, Motel sold $ 374 million in Barbie toy and $ 626 million in hot wheel products.)

The popularity of Labubu has also gained the most successful voting for the Monsters Pop Mart series, accounting for approximately 35 % of the company’s total revenue, which increased from 14 % in June 2024.

Another important factor that has helped convert Labubu into a viral feeling is the company’s vinyl-cover product line. This type of toy, which combines the soft velvet toys and sculpture details of the facial features most commonly seen in the sculptures, has been unexpectedly blown, even if the company starts to sell them in late 2023, first in China and then in the West, using Labobo keys and Carmins. Lady Gagaanna, Lady Gagaansions used. Sell ​​them everywhere.

According to Pap Mart’s latest financial report, the company’s revenue from Plush’s products increased by more than 1200 percent this year, reaching 6.13 billion RMB ($ 854 million) and accounting for 44 percent of the company’s total revenue. Pope Mart has released more than 20 different sleeping velvet products since the beginning of 2025, using various production techniques to repeat the success of Labubu.

While these numbers are impressive, they record only part of the real popularity of the Labubu keys, because countless fake Labubus (commonly called LAFUFUS fans) is sold around the world. Due to the lack of supply intentionally by the Pap Mart orchestra, some of the company’s products, including Labubu Plush dolls, are far higher in second -hand markets than their list of prices, which are not reflected in income.

Pope Mart was founded in 2010 as a variety of conventional toys and toys and became increasingly international. By June 2025, more than 40 percent of Pope Mart’s revenue came from outside China.

Pap Mart is especially growing in the United States. Increasingly in the US market (USA) in the first half of the year 2025 increased by more than 1100 percent, reaching 2.26 billion RMB ($ 315 million). The number of physical stores in the US continent has also reached about 41, making it the fastest growing area. Pap Mart has 571 stores around the world.