How to add wired as a preferential source in Google (2025)

As you probably It has noticed that Google has recently … weird. Vermer? It is difficult to find the search results you want. Between artificial intelligence summaries and algorithm changes that lead to unexpected resources, it can be difficult to move to the most popular search engine in the world. (And publishers also feel pressure.)

Earlier this year, Google updated its algorithm. This is not new – Google updates its algorithms hundreds of times a year, with every two to four “main updates” that lead to significant changes. And while specifying exactly what has changed, publishers and small and small websites notice significant traffic drops and lower search rankings – even for content that had already done well. “Google Zero” (as Nila Patel of Verge first called it) is thought to be at least partially created by AI’s overall view.

Google Search has shown slow crawling for a few years, but the latest blow was delivered during the summer. When you are looking for something and receive a summary of the various reports completed by journalists, you are less likely to visit the websites that have actually done so. And in some cases, this summary involves the illusion of artificial intelligence or reporting from websites that you may not trust. It is difficult to say if the next main update shows your search results that you expect, but there is a trick that can help to be more appropriate than your preferences.

Control your Google Search Results with the new Google “preferred resources” tool. This can help you, from wired, from our careful and obsessive reviews to important stories about our policy desk to the “what to watch” our culture team. (And, yes, this also knows and trusts for other publishers.)

Preferential resources are prioritized in the search results of top stories, and you can also devote your resource section to some search results pages.

To set up Wired as a source, you can click on this link and check the right box. You can also search the additional resources you prefer on this page and check the relevant boxes to make sure they are a priority in your Google search.

Google through Louryn Strampe