Green lemon: a revolution in communication responsible for the environment in aviation

Lemon Queen, a specialized communication agency in the transport and logistical services sector, announces the launch of the Lemon Green, its new section designated for sustainable communication. As a committed player in the aviation industry, the agency seeks to transform minds and encourage responsible practices. In 2020, the Lemon Queen Weqare, in cooperation with Cargo QATAR AIRWAYS CARGO, presented a pioneering program that aims to return the favor to society. Since then, the agency has expanded its experience, underwent training, and the green lemon has ripened into a more ambitious project that focuses on converting views within the aviation sector – a new teacher in his commitment.

The challenge of communicating about sustainability is real. Obtaining a clear position on corporate social responsibility is now necessary to inform stakeholders and customers. With multi -year road maps, it may be sometimes difficult for companies to display their immediate actions. Simplifying corporate social responsibility information and enhancing internal communication is very important to increase external awareness and involve employees.

“Words can move the mountains. In the Queen of Lemon, we know everything about the power of communication in leading change and influencing opinion, and they see it as our urgent duty to raise awareness about the challenges of the air cargo industry and its efforts in environmental transmission,” says Audrey Serdibi, CEO of the Queen of Lemon. And it continues, “Many, when they hear the word” sustainability “, immediately think about carbon emissions by using sustainable aviation fuel. However, biofuels alone will not provide the entire answer, nor provide both responsibility for work, lemon greenery, and improvements to airlines.

The desire to work alongside NGOs is an essential aspect of Lemon Green’s vision. These partnerships double the chances of participation, amplify the chances of transforming minds, and reflect a deep commitment to contribute to the preservation of the planet. More than just an initiative, it is a method that depends on the value that directs each action.

While the adoption of the practices responsible for the environment is necessary, it is so important that these efforts are authentic to avoid washing greenery. Lemon Green is characterized by specially designed solutions, such as environmentally friendly stands and replace good things with donations, with partnership with NGOs to create useful synergy for both parties.

“By creating Lemon Green, our goal is to have a role model through concrete and measurable procedures,” explains Marie Ferrol, the Lemon Queen Communications Coordinator,. “Contrary to common belief, sustainable solutions are not necessarily expensive or complicated. There are creative and customized alternatives that can have a real effect.”