A comprehensive solution to each challenge


2023 was a year of records and growth for the challenge group. It is expected that next year will be an extension of more than the same group that puts a strong strategy to continue to ensure that it can face every face -to -face challenge.

challenge accepted! Delivery success. This is the work strategy for each company affiliated with the Challenge Group. In 2023, despite the many difficult conditions of the soft market along with low return, the challenge group has a successful year. By entering and publishing the B767 fleet, not only lifted the load more than ever, but also increased its activities from one side to the tip and its rental, as it reached a teacher of 1,000 rented trips that year. Both challenge and challenge on new customers have acquired new customers such as MSC, SF and Smartwings, respectively, and they were able to increase their logistics range.

Read: The covenants rise to the challenge

In 2024, the strategic focus across the group is due to enhancing internal collective cooperation and controlling the service that distinguishes it from its peers in the air freight industry: a comprehensive logistical solution from one source and stability to the supply chain.

Yossi Shoukroun, CEO of the Challenge Group, explains, “Yossi Shoukroun, CEO of the Challenge Group explains,” explains that “” DNA, our value and value, and is based on the comprehensive solution to the supply chain requirements. We have become a favorite partner when it comes to complex luster and specific/unique logistical needs, in terms of commodity and destination. The complex, and the prediction that our accredited experience and our well -known capabilities will get more market share. However, most growth can be expected again in e -commerce. “

Read: Airferight Airferight 2024 is facing rocky

Consequently, the main challenges facing the challenge group facing internally are the expansion of a strategic fleet, in turn will enable the addition of new markets and new destinations designed for customer requirements. A new digital sales channel and sustainability initiatives are scheduled to support and enhance the total customer experience.

At the same time, the group will move in the challenges of the external industry caused by political inevitability and global volatile economy. However, the tangible plans of 2024 include a new fold and a new challenging technology station, and a few new destinations that are opened soon, thanks to the recent fleet additions in the Group Group, investment in Logistics in the field of new technology such as the Project44 tool, which provides unarmed visibility and transparency of electrical federations on electrical tools, electrical equipment, And the jiboite.

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