Global GSA Group unveils its new brand identity to celebrate 30 years of shipping experience

• The global GSA Group celebrated its 30th anniversary with a new brand that reflects its evolution from the traditional GSA into a global leader in specialist shipping solutions.
• The new logo and identity – designed around a modern ‘3G’ symbol – signal a renewed focus on speed, digital intelligence and sector-specific capabilities. Under the leadership of CEO Aytekin Saray, the company aims to expand its role as “GSA+” by deepening partnerships and adapting to changing industry requirements.
• Founded in 1995, the group now operates across critical freight forwarding sectors such as pharmaceuticals, perishables and express, and continues to establish its reputation for trust, performance and innovation.

The global GSA Group is celebrating its 30th anniversary by unveiling a new brand identity and logo, symbolizing the company’s evolution from traditional GSA to a global reference in specialist shipping expertise. This achievement coincides with the beginning of a new chapter under the leadership of the recently appointed management team, led by CEO Aytekin Saray.

“Entering into this new chapter is about strengthening our strategic focus,” said Ismail Durmaz, founder of GSA Global Group. “For three decades, our partners have trusted us because we deliver consistently and transparently across all shipping sectors. Our new identity highlights the depth of our specialized capabilities and reinforces our commitment to advancing the industry through stronger partnerships, disciplined execution, and long-term vision.”

Founded in Amsterdam in 1995, GSA Global Group has evolved from a leading independent GSA company into a company known for its strong business mindset and deep local expertise. Building on close relationships with airlines, freight forwarders and strategic partners, the Group has earned a reputation for delivering reliable, high-quality performance across key freight segments, including pharmaceuticals, perishables, valuables and express.

The new identity, anchored by a modern, interconnected three-gel symbol, reflects the transformation of the global GSA Group into a true “GSA+”, a system that combines human expertise, digital intelligence and a flexible ecosystem of specialist partners. This updated visual language represents the company’s ability to evolve with the industry, enhancing capabilities in high-demand sectors and adapting its partnerships to meet changing market needs. It embodies the Group’s renewed focus on ‘hands-on shipping expertise’, highlighting the results, trusted relationships and expertise demonstrated through day-to-day performance.

“Turning 30 years is more than just a celebration; it represents our evolution,” said Aytekin Saray, CEO of the company. “Our new brand reflects who we are today: agile, data-driven and people-powered. It embodies our ambition to lead in specialist shipping solutions while remaining rooted in trust, action and performance.”

To celebrate this important milestone, Global GSA Group hosted a special internal 30th anniversary celebration with its global team in Amsterdam on 20 November 2025. Employees and customers from all locations gathered to honor three decades of shared success and look forward to the Group’s new chapter of growth and innovation.

With this rebranding, Global GSA Group confirms its position as a trusted, future-ready partner, leveraging three decades of proven experience to deliver next-generation solutions to airline and logistics customers around the world.