How ‘KPop Demon Hunters’ Star EJAE Topped the Charts
 
I mean, in our little circle, yes, it was a hit but definitely not of this caliber at all. The melody came immediately. He was on his way to the dentist.
The most inspired.
By the way, gold filling. So the melody came very quickly, but when we finished it, I had this meeting with Mark [Sonnenblick]my writer, right after, and Mark was very excited. I said, “I have this melody.” He heard it and said, “Oh my God, that’s amazing.” So when we finished the whole song and the lyrics, we just looked at ourselves and said, “Wow, I think this is a failure.”
Is there a formula or algorithm for making a k-pop hit or is it just different every time?
For a K-pop song, a US hit and a global hit, things are completely different. I think being a hook is definitely important to be successful in K-Pop. I’ve found that the global hit is a concept that everyone can relate to – everyone knows what “golden” means. Everyone feels like they need hope in their lives, especially right now in this time. In the United States this is also important. So I think in general, when the concept is really good and it’s easy to say, and when there’s a good melody and a great message, you’re going to succeed.
Do you think the intense political climate right now is part of why this movie and this song took off?
I think so. One of my friends told me that his friend has a child and KPop Demon Hunters It’s bringing a light to their child that they can hold onto and just focus on and ignore the dark times right now. It gives them hope. It has a really beautiful message, it makes them want to love all of themselves, all their faults and all their good parts too.
I want to go back to you being a trainee for SM Entertainment. How old were you when this happened? Can you tell me a little about that world?
