Circular innovation

• TAM Group and reXtore are showcasing a zero-waste circular pavilion at Air Cargo Southeast Asia 2025, highlighting sustainability and creative design in the aviation and logistics sector
• The STAXX modular booth system is made from 100 percent ocean and post-consumer recycled plastic collected along the coast of Malaysia, reducing trade show waste and embracing circularity
• The pavilion combines environmental responsibility with cultural storytelling, reflecting TAM Group’s Hong Kong heritage while serving as a model for sustainable exhibition design in the industry.

As the aviation and logistics sector continues to shift towards sustainability, TAM Group and reXtore are taking the conversation beyond shipping – to how the sector presents itself. Their new circular display stand at Air Cargo Southeast Asia 2025 is a striking symbol of how waste reduction and creative design coexist.

The collaboration builds on TAM Group’s first zero-waste stand at Air Cargo Europe earlier this year. “Last year, we made sustainability one of our core values,” said Anindam Chaudhary, Vice President Commercial at TAM Group. “We started in small ways, but in Munich, we realized how much waste the fairs generated. It was a real massacre of discarded materials. That’s when we decided we could do better.”

For Singapore, the team partnered with reXtore, a sustainability innovator that uses STAXX, a modular kiosk system made from 100 percent recycled ocean-bound and post-consumer plastic, collected by fishermen along Malaysia’s coast.

Chris Morris, CEO of reXtore, explained: “We’ve found that 62 percent of materials from trade shows in Singapore end up in landfill. With around 120 shows a year, this is a huge waste problem. Our goal is to create modular, reusable systems that eliminate single-use buildings and embrace circularity.”

The partnership is born of shared values, not convenience. “It was a big leap of faith to move away from traditional kiosk designs,” Morris said. “Behavioral change is difficult – but TAM Group decided to seize this opportunity.”

For Tiffany Tam, head of marketing at Tam Group, the pavilion reflects environmental and cultural storytelling. “We wanted a design that stands out in the shipping industry but still reflects our Hong Kong heritage. The neon lights and modular shipping elements make it unique and memorable – and sustainable.”

What started as an experiment in Munich is now a blueprint for responsible exhibition design – one that the partners hope will inspire others in the logistics and aviation community to follow.

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