Data brokers are facing new pressure to hide the refusal pages of Google


US Senator Maggie Hassan, after research by Markup/Calmatters, pressures the main brokers of the data and has been published at least 35 firms, which hides at least 35 firms of selection information from search results and makes it harder for people to control their data and protect their privacy online.

Hassan, the top democratic of the Joint Economic Committee, put the top five companies – IQVIA Digital, Comscore, TaleSign Corporation, 6Sense Insights and Findem – on Wednesday, demanding that each code was designed on their sites to disappoint elimination requests.

None of the companies immediately responded to the Wired request for comment. No one had previously responded to comment requests during the investigation.

California’s law needs agents to provide a way to delete personal data. However, research has shown that dozens of registered brokers are obscuring their refusal tools by hiding them from Google and other search results. Consumer fans called it “clever work” that weakens privacy rights and may be eligible as an illegal Dark pattern– Design decision, which, according to California’s privacy regulator, eliminates the consumer “independence, decision or choice when claiming their privacy or consent.”

Hassan calls on firms to justify the placement of their selected pages. Acknowledge whether they have used the code to prevent search indexing and, in that case, against a few users; Commitment to delete any code until September 3; And present the results of the recent audit and steps done since the research, if any, to improve the user’s access to Congress.

Hassan wrote: “Data agents and other online providers are responsible for preventing consumer data abuse, and Americans deserve to understand whether and how their personal information is used.”

Behind the scenes, data brokers come into a multi-billion dollar industry that trades in accurate personal information-often gathering without one’s knowledge or satisfaction. They compile scattered cases that are often packaged with accurate places, political desires and religious affiliations, then sell and sell those profiles, and provide everything from over -targeted advertising to law enforcement.

Even among the small share of Americans who know this supervision ecosystem, there is still less than its actual scale – or the ways that can be formed, or enter their lives.

Earlier this year, the Trump administration quietly abandoned a proposed law that limited the collecting of American data and selling US data by treating some agents as “consumer reporting agencies” in accordance with the Fair Credit Reporting Law. At the same time, contract documents show that the US intelligence community is preparing a centralized market for simplifying business data purchases – GIVING agencies share access to large tanks without order of court, otherwise required for traditional supervision.

For survivors of domestic violence, rape and misconduct, there are acute risks. To end the net safety project of domestic violence safety, the national network warns that data brokers collect and sell a lot of information that can endanger survivors, adding that the selection is now a heavy and minor process, forcing people to contact companies one by one, moving hard and re -use requests.

“Instead of obliging people to navigate the Byzantine Mazinhs to protect their personal information, these companies have a duty to create tools that allow Americans to use their right to protect and use their privacy,” Hassan tells Wired.

Sean Whitka, executive director of demand progress, a nonprofit lawmaker who is critical of the industry compares the regulatory ecosystem in commercial data markets with the tail of a mice king – an integral stutter from sustainable institutions by uncontrolled data flow. “The damage caused by data brokers is manifested in countless ways, but it has been activated with the same predatory abuse of consumer data,” he says.

“And according to what we see here, the industry cannot be trusted to reduce its harms.”

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