Munich’s offer reflects a change industry
The Air Cargo Eurobe edition in Munich was more than just larger so far – it was a sign that the air sector had entered into a new era. With a share of 66 percent of international exhibitors and double the exhibition’s area, the event reflected both the structural development of the logistical services sector and strategic calibration within the messy münchen itself.
“This wonderful growth is the result of the deliberate internationalization strategies that we have followed over the past few years,” said Dr. Robert Shunberger, global bullets in Messi Monchin. “We have greatly expanded the global sales and partners network, focusing on the main logistics centers throughout Asia, North America and the Middle East.”
The decision to expand Air Cargo shipments has not been taken to two dedicated halls. According to Schönberger, it was a direct response to the overwhelming request. “Air goods are no longer a place within logistical services; it is a major driver for global supply chains, especially in the context of e -commerce, pharmaceutical preparations and technology,” he explained. “Companies want more space to provide comprehensive solutions, including digital platforms, aircraft processing systems, ULD innovations and smart goods control.”
But it was not only about the material space. The growth of the exhibition also reflects the increasing industry’s ambition to display integrated logistical solutions. “The additional area enables us to reflect more accurately the complexity and ambition of the air freight sector today.”
Tangible innovation and technology seizure
One of the main strengths of this year’s edition was the depth of the conference program. For Schönberger, a prominent moment was the plate on the flexibility that artificial intelligence drives. He said: “The discussion has exceeded the tannal words, with a focus on implemented strategies for predictive guidance, predicting demand and alleviating disruption.”
Another highlight? The keyword that examines how geopolitical renovations to redraw the air freight corridors. Shunberger pointed out that “I dealt with the relative of regulatory recovery, the effects of changing commercial alliances. I informed these talks and helped set the agenda on how the stakeholders move in air freight in the coming years.”
The influence of technology was not limited to conference stages. He was alive and practical through exhibition halls. “Many exhibitors made live demonstrations that really paid the envelope,” Shunberger said. He referred to a prominent digital twin platform that allows visitors to simulate goods flows in the actual time. Another major clouds: Blockchain’s air -based air -based air system with experimental offers for direct intercourse.
“What was previously was just a” technical conversation, “he said now, and this shift was clearly clear in the exhibition hall.” Interest in cybersecurity has also increased, especially the solutions designed for the air environment and integrated information technology systems.
Look forward, Messe München plans to deepen her role in caring for innovation. He said: “In future versions, we plan to integrate more coordinated technological areas, startups and experimental areas led by use.” The event also intends to take advantage of the experience that exceeds traditional logistical services. “We see the increasing potential of cooperation between the sectors, such as bringing artificial intelligence experts from sectors such as Fintech and ECONFUNICATIONS.”
Regional difference in a global industry
Sustainability was not just the word ton in Munich – it was included in all fields. From exhibition stalls to Mainstage panels, the environmental impact occupied the lead center. “There was an increase in the exhibitors who display initiatives related to sustainable aviation fuel (SAF), electrical support equipment and artificial intelligence tools to improve aircraft loading to reduce emissions,” Shunberger said.
The allocated green logistical sessions provided real case studies, including medium transformation strategies and carbon accounting systems. Several important alliances and memoranda of understanding have also been announced during the exhibition, indicating that green investment is now a standard commercial practice.
“We have crossed experimental projects – endurance now part of the investment, partnerships and purchases decisions,” Shunberger stressed.
It is worth noting that regional differences in the priorities of sustainability and technology were fully offered. “European exhibitors emphasized the removal of carbon, compliance with the goals of the European Union climate and multimedia integration,” he said. “Asian companies have confirmed automation, expanding the scope of artificial intelligence and infrastructure, which reflects their participation in large size e -commerce operations and huge operations.”
On the contrary, the two American exhibitors have started flexibility, infrastructure promotions and risk alleviation. He said: “These various methods reflect the various organizational environments and strategic priorities in the global scene of shipping.”
Building the next generation
The event also got high marks to facilitate real communications and commercial deals. “Many companies have reported the signing of new cooperation agreements or the start of the period of strategic ministers during this event,” Shunberger revealed. For example, goods airline, for example, has a partnership with a ground processor to expand in Southeast Asia – reviews that started there in Munich. Technology providers, also closed in experimental projects with major logistical companies.
For new arrivals, mess München made a clear effort to settle the stadium. “We have focused heavily on creating opportunities for new arrivals to communicate with industry leaders,” Shunberger said. “This included the room for startups, targeted stadium sessions and coordinated network formats that are associated with small technology companies with experienced executives.”
This commitment to lightness and importance is not limited to the days of the event. “Among the publications, we maintain dialogue through global events, digital platforms and surveys,” he said. “This allows us to calibrate our focus areas with the emergence of new challenges.”
Looking at 2027, Messenger München is already planning to raise the strategic value of the event. “We want our conference program to be the real air command summit,” Shunberger said. The plans include the specific lights of the region, green and technology.
He concluded that “our goal is clear: to develop influence, create value and global communication for Europe, not only its size.”
