60 Seconds with…Jessica Panijari
Jessica Panijari is the founder of Goods2Load, a no-fee sales and lead generation support platform for small and medium-sized logistics companies. Our platform helps sales brokers increase monthly performance and achieve their goals faster. By connecting service providers with verified customers around the world, Goods2Load allows logistics companies to generate qualified leads, leverage ROI-based strategies, track data trends, and convert offline players into digital sales in less than three minutes.
With my extensive experience in medical wholesale, import and export, I have a proven track record in expanding business internationally. I am passionate about making logistics accessible to SMEs, combining innovation, strategy and market vision to drive growth, efficiency and social impact.
What was your dream job as a kid?
Pilot – like my father.
What is the biggest change you have seen in the industry?
Loss of confidence. Business was done by shaking hands; Now everything needs to be checked.
What’s the most unusual thing you’ve ever shipped?
Goat! Yes…a real goat.
What’s a buzzword you secretly don’t like?
“Bandwidth.” Just say you’re busy!
Window or aisle seat?
Aisle seat all the way – freedom first.
What’s the best business lesson you’ve learned the hard way?
Not everyone who applauded you wants you to win.
If you could trade jobs with anyone for a day, who would it be?
Astronaut – Go into space, fly in zero gravity, and see Earth like you’ve never seen it before.
What three items would you bring with you to a desert island?
Satellite phone, water purification filter bag, and Bible.
Tea or coffee?
Coffee — the fuel of Italian entrepreneurship.
What’s your guilty pleasure TV show or movie?
The Matrix (1999). What happens when the simulation ends?
What is the most interesting place you have visited to work?
Dubai – You have changed my life as a person and my entire business vision.
If you could introduce a new regulation in air freight, what would it be?
Mandatory sustainability standards – measurable and transparent.
What is your favorite karaoke song?
Coldplay – Fix You. A kind of national anthem for business.
Describe your job in three words.
Calls. Digitization. acceleration.
What is your hidden talent?
Discover potential where others see waste.
If you could master one skill instantly, what would it be?
Artificial Intelligence and Programming – to build what I envision faster.
What’s something on your bucket list?
Launch Goods2Load globally and celebrate from space – literally.
What is the best airport in the world, and why?
Dubai International Airport – Efficient, visionary and always moving forward.
If air cargo had a mascot, what would it be?
Falcon – Fast, accurate and unstoppable.
How did you get into air freight/logistics?
By solving problems no one wants to solve. Chose me logistics.
What quote resonates most with you?
“Doubt kills more dreams than failure.”
What’s the best advice you’ve received?
Protect your vision until it is strong enough to walk on your own.
What is the most adventurous thing you have ever done?
I moved to a new country on my own to rebuild myself and my business from scratch.
If you could have dinner with any three people, living or dead, who would it be and why?
Elon Musk (to talk about scale), Jeff Bezos (to talk about logistics), and Jesus (to talk about purpose).
What is something we don’t know about you from your CV??
I’m driven more by faith than strategy – I trust that there is always a bigger plan for all of us.
